I used the established movie magazine 'Empire' to feature our film, described as 'the horror movie everyone's talking about', because of it's exclusive style, (indicated by its boasting of 'massive previews' and 'reviews of the year'); appropriate for displaying our film, being an upcoming release.
I used the real masthead by using the magic wand tool and cutting it out of an image of an actual Empire magazine.
I conformed to conventions of real magazine covers, using puffs, a bottom strip, tag line, headline, date line and barcode to make it look authentic.
I chose the image because I wanted direct mode of address - a convention of front covers where the subject looks directly at the reader. The action shot emphasizes the film's dramatic style and makes it clear that there it's from the thriller/horror genre. Using the same image as on the poster ensured there was synergy between my media platforms.
I tried to frame the subjects face with the text, placing it around the outside of page like real publications do.
I placed information about our film in the bottom third of the page, using the knowledge that this is supposed to be the part that the reader is most attracted to on a page.
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